A history of revenue management and the advent of next-generation RM

Dax Cross
Additional contact information
Dax Cross: Revenue Analytics

Journal of Revenue and Pricing Management, 2016, vol. 15, issue 3, No 16, 293-298

Abstract: Abstract The arrival of price transparency and dynamic pricing in the travel and hospitality industries – fueled by the rise of the Internet and a dynamic hyper-informed consumer – demands a fresh approach to traditional Revenue Management (RM). This article explores how these disruptive changes resulted in Pricing and RM innovations that led to the rapid expansion of the discipline into industries such as automotive, cruise lines and retail. In addition, the article provides real-world examples of innovative RM strategies undertaken by companies such as InterContinental Hotels Group, which decided to make a giant leap from traditional yield management to price optimization, then continued to leverage predictive analytics coupled with RM capabilities.

Keywords: price; transparency; dynamic; optimization; hotels; disruptive (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://link.springer.com/10.1057/rpm.2016.5 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:jorapm:v:15:y:2016:i:3:d:10.1057_rpm.2016.5

Ordering information: This journal article can be ordered from
https://www.palgrave.com/gp/journal/41272

DOI: 10.1057/rpm.2016.5

Access Statistics for this article

Journal of Revenue and Pricing Management is currently edited by Ian Yeoman

More articles in Journal of Revenue and Pricing Management from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().