Fleet asset capacity analysis and revenue management optimization using advanced prescriptive analytics

Daniela Hupfeld, Raffaele Maccioni, Roald Sesemann () and Diego Ravazzolo
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Daniela Hupfeld: Europcar International
Raffaele Maccioni: ACT Operations Research
Roald Sesemann: Europcar International
Diego Ravazzolo: ACT Operations Research

Journal of Revenue and Pricing Management, 2016, vol. 15, issue 6, No 8, 516-522

Abstract: Abstract Leading a highly dynamic business, in a competitive market, in our era of globalization and social consumers, is quite challenging. This challenge is also associated with high financial risks when the business requires intensive asset investments. This is the case for the multinational Europcar in the rental car business. This paper shows how advanced analytics can be properly combined and adapted in order to improve the business management. The proper integration of math-based software can help companies to cut costs and gain market share in their complex and competitive market.

Keywords: revenue optimization; asset and capacity management; fleet management; rental car; demand forecast; learning machines; capacity planning; vehicle scheduling (search for similar items in EconPapers)
Date: 2016
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DOI: 10.1057/s41272-016-0064-y

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