A robust supply chain planning framework for revenue management in the semiconductor industry

Alexander Seitz (), Hans Ehm (), Renzo Akkerman () and Sarah Osman ()
Additional contact information
Alexander Seitz: Infineon Technologies AG
Hans Ehm: Infineon Technologies AG
Renzo Akkerman: Technical University of Munich
Sarah Osman: Infineon Technologies AG

Journal of Revenue and Pricing Management, 2016, vol. 15, issue 6, No 9, 523-533

Abstract: Abstract High demand uncertainties, long production lead times, and short product life cycles cause high risks for supply chain planning in the semiconductor industry. These affect all industries producing goods containing semiconductors. We present a robust supply chain planning framework for revenue management that consists of stable and flexible solutions for demand steering and dynamic pricing, extending current industry practice in several aspects. We introduce the concept of availabilities and capabilities, as well as various planning processes and process enablers. Based on our framework, we also highlight directions for future research.

Keywords: supply chain planning; semiconductor industry; dynamic pricing; forecast accuracy; order management; supply chain contracts (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (3)

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DOI: 10.1057/s41272-016-0068-7

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