Value-based pricing in professional sports

Ronald J. Huefner ()
Additional contact information
Ronald J. Huefner: State University of New York at Buffalo

Journal of Revenue and Pricing Management, 2017, vol. 16, issue 1, No 4, 30-39

Abstract: Abstract This paper examines the use of value-based pricing by teams in the four major U.S. professional sports: football, baseball, basketball, and hockey. Much of the literature in value-based pricing applies to industrial markets, while professional sports are primarily an individual consumer market. The web sites of all 122 teams in the four major sports were examined to determine the pricing policy for individual home games during the regular-season. A large majority of teams have adopted value-based pricing, and many have adopted the dynamic form of value-based pricing.

Keywords: value-based pricing; professional sports; dynamic pricing; entertainment industry (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://link.springer.com/10.1057/s41272-016-0051-3 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:jorapm:v:16:y:2017:i:1:d:10.1057_s41272-016-0051-3

Ordering information: This journal article can be ordered from
https://www.palgrave.com/gp/journal/41272

DOI: 10.1057/s41272-016-0051-3

Access Statistics for this article

Journal of Revenue and Pricing Management is currently edited by Ian Yeoman

More articles in Journal of Revenue and Pricing Management from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().