The emerging trend of hotel total revenue management

Chuyi Zheng (alice.zhengcy@gmail.com) and Gabor Forgacs
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Chuyi Zheng: Ryerson University
Gabor Forgacs: Ryerson University

Journal of Revenue and Pricing Management, 2017, vol. 16, issue 3, No 2, 238-245

Abstract: Abstract Total hotel revenue management has emerged in the hotel industry as a next stage in the evolution of revenue management. By integrating several revenue streams including food and beverage, function space, catering, spa, retail, golf, and others with room revenue management, total revenue management enables hotels to achieve their goal in maximizing revenue in highly competitive markets. This study investigates the practices of hotel revenue management and discusses several future trends of total revenue management. In-depth interviews were conducted with 12 revenue professionals. Current issues and challenges in hotel revenue management are discussed and recommendations are offered.

Keywords: total revenue; revenue management; revenue streams; revenue optimization; hotel revenue (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (4)

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DOI: 10.1057/s41272-016-0057-x

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