Economics at your fingertips  

Elevating the cost of doing nothing: an interview with Mark Shafer

Andreas Hinterhuber (), Evandro Pollono () and Mark Shafer
Additional contact information
Andreas Hinterhuber: Hinterhuber & Partners
Evandro Pollono: Hinterhuber & Partners
Mark Shafer: The Walt Disney Company

Journal of Revenue and Pricing Management, 2018, vol. 17, issue 1, 3-10

Abstract: Abstract This interview discusses the implementation of pricing and revenue management in a large, diversified company—Disney. The interview explores success factors to improve profitability by leveraging the role of analytics in the discipline of revenue management and pricing. The interview also illuminates the characteristics at the level of individual revenue and pricing managers that discriminate between high and average performers. The interview finally points towards the existence of biases in revenue management implementation and reminds that the inability to perceive the inevitable biases severely undermines the ability to improve profitability.

Keywords: Pricing; Pricing strategy; Revenue management; Implementation; Analytics; Psychological traits (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link) Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This journal article can be ordered from

Access Statistics for this article

Journal of Revenue and Pricing Management is currently edited by Ian Yeoman

More articles in Journal of Revenue and Pricing Management from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla ().

Page updated 2020-01-08
Handle: RePEc:pal:jorapm:v:17:y:2018:i:1:d:10.1057_s41272-017-0130-0