Heterogeneity in demand for performances and seats in the theatre

Alina Ozhegova () and Evgeniy Ozhegov
Additional contact information
Alina Ozhegova: National Research University Higher School of Economics

Journal of Revenue and Pricing Management, 2018, vol. 17, issue 3, No 3, 145 pages

Abstract: Abstract Studying the heterogeneity of consumers allows to price the product differently for consumer segments or groups of a product. In this paper, we estimate a model of aggregate demand for Perm Opera and Ballet Theatre focusing on the heterogeneity in price effect on demand for tickets on different performances and seats. We estimate the parameters of demand function using censored quantile regression that accounts for the limited capacity of the theatre house. We reveal the price effect variation across different types of theatrical productions and seats with lower elastic demand on ballets and for seats of higher quality.

Keywords: theatre; pricing; heterogeneity; censored demand; Z11 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://link.springer.com/10.1057/s41272-017-0108-y Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:jorapm:v:17:y:2018:i:3:d:10.1057_s41272-017-0108-y

Ordering information: This journal article can be ordered from
https://www.palgrave.com/gp/journal/41272

DOI: 10.1057/s41272-017-0108-y

Access Statistics for this article

Journal of Revenue and Pricing Management is currently edited by Ian Yeoman

More articles in Journal of Revenue and Pricing Management from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().