Heterogeneity in demand for performances and seats in the theatre
Alina Ozhegova () and
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Alina Ozhegova: National Research University Higher School of Economics
Journal of Revenue and Pricing Management, 2018, vol. 17, issue 3, 131-145
Abstract Studying the heterogeneity of consumers allows to price the product differently for consumer segments or groups of a product. In this paper, we estimate a model of aggregate demand for Perm Opera and Ballet Theatre focusing on the heterogeneity in price effect on demand for tickets on different performances and seats. We estimate the parameters of demand function using censored quantile regression that accounts for the limited capacity of the theatre house. We reveal the price effect variation across different types of theatrical productions and seats with lower elastic demand on ballets and for seats of higher quality.
Keywords: theatre; pricing; heterogeneity; censored demand; Z11 (search for similar items in EconPapers)
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