Premium offerings in the sharing economy: Authentic immersions

Brendan Richard (), Jamie Murphy () and Laura Altin ()
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Brendan Richard: University of Central Florida
Jamie Murphy: Australian School of Management
Laura Altin: University of Tartu

Journal of Revenue and Pricing Management, 2018, vol. 17, issue 4, No 5, 244-255

Abstract: Abstract Over the past few years the sharing economy has grown tremendously, driven in part by traveler desires for authentic and unique experiences. In response to these modern changes, peer-to-peer (P2P) marketplaces (e.g., Airbnb) are seeking additional revenue streams, expanding beyond room rentals into guided tours, recreational, and cultural experiences. Rather than act solely as sharing economy lodging establishments, in the near future providers will increasingly supply authentic and immersive vacation experiences, acting as a host, guide, concierge, and traveling companion to their guests. This paper explores the ability of P2P providers to command premium pricing for authentic and immersive P2P offerings. The paper details this possibility, listing drivers of change before positing a scenario that helps envision a future in which P2P providers seize this opportunity. Finally, the paper closes with limitations, practical implications, and future research recommendations.

Keywords: sharing economy; luxury; future; scenario; Airbnb; Estonia (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (1)

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DOI: 10.1057/s41272-017-0093-1

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