Thoughts: premium pricing in B2C and B2B
Andreas Hinterhuber () and
Stephan M. Liozu ()
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Andreas Hinterhuber: Hinterhuber & Partners
Stephan M. Liozu: Case Western Reserve University
Journal of Revenue and Pricing Management, 2018, vol. 17, issue 4, 301-305
Abstract This paper focuses on the topic of premium pricing in B2C and B2B environments. It clarifies the differences between luxury and premium pricing and offers relevant examples of both. It also identifies five trends that impact premium pricing strategies and that can serve as avenues for further research. To practicing managers, this paper offers guidance on the critical trends affecting premium pricing in the future.
Keywords: Pricing; Luxury products; Premium products; Value-based pricing; Value quantification (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:pal:jorapm:v:17:y:2018:i:4:d:10.1057_s41272-018-0138-0
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