Thoughts: premium pricing in B2C and B2B

Andreas Hinterhuber () and Stephan M. Liozu ()
Additional contact information
Andreas Hinterhuber: Hinterhuber & Partners
Stephan M. Liozu: Case Western Reserve University

Journal of Revenue and Pricing Management, 2018, vol. 17, issue 4, No 10, 305 pages

Abstract: Abstract This paper focuses on the topic of premium pricing in B2C and B2B environments. It clarifies the differences between luxury and premium pricing and offers relevant examples of both. It also identifies five trends that impact premium pricing strategies and that can serve as avenues for further research. To practicing managers, this paper offers guidance on the critical trends affecting premium pricing in the future.

Keywords: Pricing; Luxury products; Premium products; Value-based pricing; Value quantification (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://link.springer.com/10.1057/s41272-018-0138-0 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:jorapm:v:17:y:2018:i:4:d:10.1057_s41272-018-0138-0

Ordering information: This journal article can be ordered from
https://www.palgrave.com/gp/journal/41272

DOI: 10.1057/s41272-018-0138-0

Access Statistics for this article

Journal of Revenue and Pricing Management is currently edited by Ian Yeoman

More articles in Journal of Revenue and Pricing Management from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().