A simulation approach to hotel revenue management training
Carmen Cox ()
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Carmen Cox: Bond University
Journal of Revenue and Pricing Management, 2018, vol. 17, issue 5, 356-364
Abstract Developing well-rounded revenue management professionals is a key challenge for the hotel industry. Traditional approaches toward revenue management training have typically developed sound technical expertise without developing other important business skills. Simulations have been advocated as a solution to deliver holistic revenue management education. This paper aims to identify the learning outcomes achieved through a simulation-based revenue management training program. It reports the learning outcomes of students engaged in a hotel revenue management simulation. Thematic analysis reveals six sets of critical learning outcomes: revenue management strategy; hotel operational knowledge; decision-making ability; value of teamwork; communication skills; and personal readiness for the workforce.
Keywords: Revenue management; Training; Hotel management; Business simulation; Student learning outcomes (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:pal:jorapm:v:17:y:2018:i:5:d:10.1057_s41272-018-00159-1
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