Economics at your fingertips  

Same-day discounting’s effect on consumers’ evaluations of a hotel

Kwanglim Seo ()
Additional contact information
Kwanglim Seo: University of Hawaii

Journal of Revenue and Pricing Management, 2019, vol. 18, issue 2, 107-111

Abstract: Abstract The purpose of this study is to explore whether the same-day discounting strategy affects customers’ evaluations of a hotel, especially in the case of hotels differing in brand and class. In particular, the current study aims to identify external cues that might influence customers’ perceptions of the relationship between hotels’ discounted rates and evaluation of the product. Using mobile exclusive data collected from one of the same-day booking applications, the current study found the interaction effects of hotel brand and class on the relationship between discounting and customers’ evaluations of a hotel. The findings of this study could provide hoteliers with valuable insights into effective implementation of same-day booking strategies on mobile platforms.

Keywords: Same-day discounting; Online reviews; Mobile booking; Brand; Class (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link) Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This journal article can be ordered from

Access Statistics for this article

Journal of Revenue and Pricing Management is currently edited by Ian Yeoman

More articles in Journal of Revenue and Pricing Management from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla ().

Page updated 2020-01-08
Handle: RePEc:pal:jorapm:v:18:y:2019:i:2:d:10.1057_s41272-019-00186-6