Overtourism: a revenue management perspective

Hugues Seraphin () and Stanislav Ivanov
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Hugues Seraphin: University of Winchester

Journal of Revenue and Pricing Management, 2020, vol. 19, issue 3, No 2, 146-150

Abstract: Abstract This research note addresses the overtourism phenomenon from a revenue management perspective. The paper claims that overtourism is an indication of a revenue management failure, on both destination and corporate levels, because the demand surpasses the capacity of the destination. Overtourism provides destinations and tourist companies with opportunities to replace extensive growth (more tourists) with intensive growth (higher prices) in order to match demand and supply. Various pricing, non-pricing and combined revenue management techniques can be used utilised for this.

Keywords: Overtourism; Undertourism; Revenue management; Destination management; Sustainability (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (6)

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DOI: 10.1057/s41272-020-00241-7

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