Peculiar properties of the pricing process in customized furniture manufacturing enterprises

Birutė Mikulskienė and Julija Moskvina ()
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Birutė Mikulskienė: Mykolas Romeris University
Julija Moskvina: Mykolas Romeris University

Journal of Revenue and Pricing Management, 2020, vol. 19, issue 6, No 5, 420 pages

Abstract: Abstract Personalization of the products became a growing trend and further expansion of customized production is predicted. So far, analysis of pricing process and pricing orientation of customized manufacturers operating in individual sectors has been rarely done. The analysis of the pricing process from the point of view of the make-to-order manufacturer operating in the furniture production segment is performed during the research. The present article contributes to knowledge about pricing by specifying the pricing trends emerging in customized manufacturing in the context of the present scientific resources and extends understanding of price integrity in the production chain.

Keywords: Customized manufacturing; Furniture; Pricing process; Pricing orientation (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1057/s41272-020-00242-6

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