The age of intelligent retailing: personalized offers in travel for a segment of ONE

B. Vinod ()
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B. Vinod: Sabre Research

Journal of Revenue and Pricing Management, 2021, vol. 20, issue 4, No 9, 473-479

Abstract: Abstract This is the age of intelligent retailing where airlines want to optimize the sale of the base fare and air ancillary bundle to maximize revenues. This paper discusses customer segmentation based on the context for travel, air ancillary bundle recommendation for the personas and personalization of the offer for a segment of one.

Keywords: Offer management; Air ancillaries; Customer segmentation; Recommendation engine; Personas; Personalized offers (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (1)

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DOI: 10.1057/s41272-020-00265-z

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