Approaches for restaurant revenue management

Mohit Tyagi () and Nomesh B. Bolia ()
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Mohit Tyagi: Indian Institute of Technology Delhi
Nomesh B. Bolia: Indian Institute of Technology Delhi

Journal of Revenue and Pricing Management, 2022, vol. 21, issue 1, No 3, 17-35

Abstract: Abstract Revenue management (RM) helps predict customer demand to optimize inventory availability and price so that revenue growth can be maximized. The main aim of revenue management is to sell the right product at the right time and for the right price to the right consumer. Over the past two decades, revenue management techniques for restaurant industries have started to appear in the literature. This paper aims to thoroughly review this literature and identify emerging issues. The paper is mainly structured around strategic levers of restaurant revenue management, barriers to the implementation of revenue management strategies in restaurants, and emerging themes in restaurant revenue management. The paper concludes with a summary of key findings and carefully identified directions for future research.

Keywords: Restaurant revenue management (RRM); Barriers; Table mix; Arrival management; Price management (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (2)

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DOI: 10.1057/s41272-021-00288-0

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