Revenue management in manufacturing: systematic review of literature

Marketa Kubickova ()
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Marketa Kubickova: Prague University of Economics and Business

Journal of Revenue and Pricing Management, 2022, vol. 21, issue 2, No 5, 147-152

Abstract: Abstract Revenue management (RM) is selling the right product, at the right price, at the right time, to the right customer. While this technique is originally a tool of service operations, it shows the potential for application in manufacturing. To provide a comprehensive understanding of research in this field, this study adopted a systematic process of reviewing the literature. The classification of the articles into core activities of RM in manufacturing serves as a useful guide for practitioners and academics to trace aspects of this concept and to notice the gaps in the existing literature as well as directions for future research.

Keywords: Revenue management; Manufacturing; Production; Literature review (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1057/s41272-020-00274-y

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