Comparison of expected marginal revenue models in the hospitality industry

Martin Petříček (), Štěpán Chalupa () and Věra Levičková ()
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Martin Petříček: Institute of Hospitality Management in Prague
Štěpán Chalupa: University of Hradec Kralove
Věra Levičková: Institute of Hospitality Management in Prague

Journal of Revenue and Pricing Management, 2022, vol. 21, issue 3, No 6, 299-305

Abstract: Abstract This paper focuses on the issue of revenue management models that are based on Littlewood's rule. The main aim of this paper is to compare the Expected Marginal Seat Revenue model in the two variants: EMSRa and EMSRb model. The whole application is made in the hospdels that are based on Littlewood's rule. The main aim of this paper is to compare the Expected Marginal Seat Revenue model in the two variants: EMSRa and EMSRb model. The whole application is made in the hospitality industry and is based on historical data provided by the accommodation facility. The main results show, that there are only a few differences between EMSRa and EMSRb models. Nevertheless, the EMSRb model can be more robust for the facilities with a higher variety of the clients (measured by the standard deviation).

Keywords: Expected marginal seat revenue; Hospitality; Littlewood’s rule; Revenue management (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1057/s41272-021-00328-9

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