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Marketing attributes in yogurt weekly pricing in Argentina

Juan M. C. Larrosa (), Victoria Giordano (), Gonzalo R. Ramírez Muñoz de Toro () and Juan I. Uriarte ()
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Juan M. C. Larrosa: Universidad Nacional del Sur
Victoria Giordano: Universidad Nacional del Sur
Gonzalo R. Ramírez Muñoz de Toro: Universidad Nacional del Sur
Juan I. Uriarte: Hyperia

Journal of Revenue and Pricing Management, 2022, vol. 21, issue 3, No 9, 332-343

Abstract: Abstract Pricing under inflation proves to affect marketing effectiveness. We analyze the weekly price evolution of yogurt segments offered in supermarkets in Argentina for the period 2015–2020. By taking into account the strong macroeconomic instability of the period, we try to figure out what role marketing variables such as product attributes and promotions have played in pricing. We find that specific attributes such as flavor and texture and time effects significant. As expected, much of the pricing was affected by general and sectorial inflation of the period.

Keywords: Pricing; Yogurt; Weekly frequency; Webscraping; Argentina (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1057/s41272-021-00335-w

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