Price sensitivities of the consumer in a tourist market

Dixie Button ()
Additional contact information
Dixie Button: Embry-Riddle Aeronautical University

Journal of Revenue and Pricing Management, 2022, vol. 21, issue 3, No 5, 298 pages

Abstract: Abstract Are tourists sensitive to price? A field experiment was conducted to draw conclusions regarding the effect of three different price strategies on the revenues of a small business selling to tourists. Price elasticity determinations during each phase of the pricing experiment were also computed. This research was conducted in a tourist-based monopolistic competition market structure. Results from the pricing strategies examined indicated little to no difference in sales revenues regardless of pricing strategy employed. This finding is relevant for small businesses operating in a tourist market who often compete on price.

Keywords: Pricing strategies; Retailing; Tourist; Tourism; Marketing; Small business (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1057/s41272-021-00336-9 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:jorapm:v:21:y:2022:i:3:d:10.1057_s41272-021-00336-9

Ordering information: This journal article can be ordered from
https://www.palgrave.com/gp/journal/41272

DOI: 10.1057/s41272-021-00336-9

Access Statistics for this article

Journal of Revenue and Pricing Management is currently edited by Ian Yeoman

More articles in Journal of Revenue and Pricing Management from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().