A dual supply chain revenue sharing contract considering online reviews and rebate

Zhen-juan Xia (), Yong Liu () and Qi Zhang ()
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Zhen-juan Xia: Jiangnan University
Yong Liu: Jiangnan University
Qi Zhang: Jiangnan University

Journal of Revenue and Pricing Management, 2022, vol. 21, issue 3, No 8, 331 pages

Abstract: Abstract There exist a variety of channel conflict problems in dual supply chain, some manufacturers and retailers often consider consumers’ reviews and adopt some measures such as rebate and revenue sharing in order to deal with these problems and expand their respective markets and gain more profits. In this paper, considering the effect of the online reviews and rebate on supply chain, we establish a dual-channel supply chain model, and exploit it to analyze the impact of the rebate and online reviews on the supply chain and discuss their optional decisions, and then we deign a coordination contract through revenue sharing.

Keywords: Supply chain; Online reviews; Rebate; Revenue sharing contract (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (2)

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DOI: 10.1057/s41272-021-00340-z

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