Paths and patterns of value capture innovation in sharing economy

Cecilia Grieco () and Gennaro Iasevoli ()
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Cecilia Grieco: Sapienza University of Rome
Gennaro Iasevoli: LUMSA University of Rome

Journal of Revenue and Pricing Management, 2022, vol. 21, issue 3, No 2, 255-261

Abstract: Abstract The purpose of this research is to investigate value capture innovation in sharing economy platforms. Revenue management and pricing strategies are indeed pivotal aspects platforms should care about when (re)configuring their business models. A mixed-method investigation has been performed to achieve this goal: a longitudinal content analysis and a case studies analysis. Results from the first step of the research show that four main typologies of innovation emerge in the analyzed platforms. Furthermore, the case studies analysis reveals three main patterns (Network, Monetization, Lock-in) and the possible paths a platform can undergo when innovate its value capture mechanisms.

Keywords: Sharing economy; Value capture; Revenue model; Innovation (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (2)

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DOI: 10.1057/s41272-022-00374-x

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