A cross-cultural study of competitive intelligence in revenue management

Tevfik Demirciftci () and Amanda Belarmino ()
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Tevfik Demirciftci: East Stroudsburg University
Amanda Belarmino: University of Nevada Las Vegas

Journal of Revenue and Pricing Management, 2022, vol. 21, issue 6, No 11, 699 pages

Abstract: Abstract This paper extends the examination of competitive intelligence to revenue management. Revenue management decisions are contingent upon the actions and reactions of competitors. The current study used a cross-cultural approach that compared the use of competitive intelligence by US and Turkish revenue managers by conducting a qualitative study of revenue managers in these locations. Both sets of revenue managers share a similar definition of competitive intelligence and use technology to gather competitive intelligence. The findings also suggest integrity issues for data in Istanbul and that ethical challenges are a central part of competitive intelligence usage.

Keywords: Hospitality; Revenue management; Competitive intelligence; COVID-19; Cross-cultural (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (1)

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DOI: 10.1057/s41272-022-00379-6

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