Profit bridges that disambiguate impacts of currency fluctuations from other marketing variables

Tim J. Smith (), Kyle T. Westra () and Nathan L. Phipps ()
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Tim J. Smith: Wiglaf Pricing
Kyle T. Westra: Wiglaf Pricing
Nathan L. Phipps: Wiglaf Pricing

Journal of Revenue and Pricing Management, 2023, vol. 22, issue 1, No 4, 34-43

Abstract: Abstract We extend the normalized approach to constructing profit bridges proffered in a recent paper to examine the impact of currency exchange rate fluctuations within a multinational corporation. In doing so, we describe a profit bridge that would measure corporate performance distinct from that which would measure the performance of business units, including metrics for the impact of volume, price, variable cost, offering mix, and exchange rate changes.

Keywords: Profit bridge; Price–volume–mix analysis; Currency fluctuation; Profit variance analysis; Analytic modeling; Attribution (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1057/s41272-021-00366-3

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