Airline CEO’s AI system for driving personalization

Gopal Ranganathan ()
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Gopal Ranganathan: Quad Optima Analytics

Journal of Revenue and Pricing Management, 2023, vol. 22, issue 2, No 7, 166-170

Abstract: Abstract We present a Personalization AI system meant for the CEO and the C-Suite to guide a Personalization program at airlines to increase profits. This system will help the C-Suite focus the organization on emerging risks and opportunities around customer Personalization while driving sound Revenue Management principles. Today the C-Suite gets their information through presentations, excel spreadsheets and dashboards. We present an AI-based decision support system for the C-Suite. The AI system is grounded and wired into the Big Data/transactions of the company and models the real-time state of the organization.

Keywords: Artificial intelligence (AI); Personalization; Revenue management (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1057/s41272-022-00402-w

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