Do-it-yourself menu management and pricing

Hao Bin Jack Lai () and Shahrim Karim ()
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Hao Bin Jack Lai: Universiti Putra Malaysia
Shahrim Karim: Universiti Putra Malaysia

Journal of Revenue and Pricing Management, 2023, vol. 22, issue 6, No 2, 445 pages

Abstract: Abstract The restaurant menu requires constant re-evaluation to achieve a balance of profitability and customer satisfaction. A constructive research approach was taken to identify the challenges and practical requirements of small and micro restaurant practitioners to facilitate menu analysis and revenue management implementation within their establishments. The developed framework does not require any collection of data and guidance, and hence can be easily implemented for businesses of any circumstance. Through observing implementation of the developed framework in small and micro restaurant outlets, this framework was found to be efficient for menu planning, strategizing and expansion, but inappropriate for day-to-day operational usage.

Keywords: Menu management; Menu analysis; Restaurant revenue management; Menu profitability; Restaurant management; Menu performance (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (1)

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DOI: 10.1057/s41272-023-00419-9

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