Customer behaviour towards energy usage with time of use tariff: a systematic literature review

Hari Agung Yuniarto (), Nur Mayke Eka Normasari, Sella Friscilla Silalahi, Irene Clarisa Gunawan, Deendarlianto, Indra Ardhanayudha Aditya, Arionmaro Asi Simaremare and Fajar Nurrohman Haryadi
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Hari Agung Yuniarto: Universitas Gadjah Mada
Nur Mayke Eka Normasari: Universitas Gadjah Mada
Sella Friscilla Silalahi: Universitas Gadjah Mada
Irene Clarisa Gunawan: Universitas Gadjah Mada
Deendarlianto: Universitas Gadjah Mada
Indra Ardhanayudha Aditya: PLN Research Institute, PT. PLN (Persero)
Arionmaro Asi Simaremare: PLN Research Institute, PT. PLN (Persero)
Fajar Nurrohman Haryadi: PLN Research Institute, PT. PLN (Persero)

Journal of Revenue and Pricing Management, 2024, vol. 23, issue 1, No 6, 44-61

Abstract: Abstract This paper reviews the customer behaviour in energy usage under Time of Use (ToU) pricing scheme using systematic literature review method. This paper is used to reveal customer characteristics in terms of the equipment used, the activities performed and how they shift their use of equipment from rush hour to unsaintly hour to save energy. This paper is used to help decision maker in an Indonesia state-owned electricity company namely PT PLN (Persero) to support the policy on determining electricity price using ToU scheme. This paper provide insight for utility companies to analise the customer behavior and find out the best pricing strategy that can help achieve their goal.

Keywords: Time of Use (TOU); Dynamic pricing; Utility company; Household; Consumer behaviour (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1057/s41272-023-00420-2

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