Future of personalization in travel

B. Vinod ()

Journal of Revenue and Pricing Management, 2024, vol. 23, issue 1, No 8, 76-79

Abstract: Abstract Personalization of customer offers has been a topic of discussion in travel for well over two decades. Over the past few years, there has been renewed focus on personalization with IATA’s New Distribution Capability (NDC) initiative. The context for travel plays a key role in personalizing offers for a collection of travelers with similar traits associated with their travel patterns. When the customer identity is known, offers can be personized for a segment of ONE across all channels with the NDC messaging standard. Personal identity, which plays a key role in 1:1 personalized offer creation, has been rapidly evolving and will have significant impact on travel intermediaries like Global Distribution Systems (GDS), Travel Management Companies (TMC), and Online Travel Agencies (OTA), and the relationship between a traveler and a supplier. Personalization of travel offers in the future will be very different from what it is today due to advances in blockchain technology and the evolving business landscape.

Keywords: Personalization; Offers; Context for travel; Customer segmentation; Decentralized digital identity; Blockchain; Peer-to-peer (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1057/s41272-023-00460-8

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