How to overcome a worldwide lockdown in the hospitality sector? Lessons from revenue managers

María Dolores Flecha-Barrio (), Fernando E. García-Muiña (), Lydia González-Serrano () and Pilar Talón-Ballestero ()
Additional contact information
María Dolores Flecha-Barrio: Rey Juan Carlos University
Fernando E. García-Muiña: Rey Juan Carlos University
Lydia González-Serrano: Rey Juan Carlos University
Pilar Talón-Ballestero: Rey Juan Carlos University

Journal of Revenue and Pricing Management, 2024, vol. 23, issue 3, No 4, 217-237

Abstract: Abstract This article aims to identify the measures to overcome the COVID-19 crisis proposed by revenue managers during the lockdown period. The comparison of such measures to others against previous crises and their development afterwards is valuable to future decision-making processes in the hospitality industry. A survey of 322 professionals linked to revenue management was undertaken. The holistic and innovative point of view, integrating RM implementation, operations, marketing, and communication following the Flywheel Model, led us to revenue managers’ viewpoints about the measures to overcome the lockdown phase of the COVID-19 crisis. It is, therefore, necessary to integrate them to improve the understanding of hospitality crisis management.

Keywords: Revenue management; Hospitality; COVID-19; Cluster analysis; Exploratory factor analysis; Lockdown (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://link.springer.com/10.1057/s41272-023-00468-0 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:jorapm:v:23:y:2024:i:3:d:10.1057_s41272-023-00468-0

Ordering information: This journal article can be ordered from
https://www.palgrave.com/gp/journal/41272

DOI: 10.1057/s41272-023-00468-0

Access Statistics for this article

Journal of Revenue and Pricing Management is currently edited by Ian Yeoman

More articles in Journal of Revenue and Pricing Management from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().