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A dynamic pricing strategy model for Indian Railways

Kartikeya Singh, Pushkaraj Dhake and Sundaravalli Narayanaswami ()
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Kartikeya Singh: Indian Institute of Management
Pushkaraj Dhake: Indian Institute of Management
Sundaravalli Narayanaswami: Indian Institute of Management

Journal of Revenue and Pricing Management, 2024, vol. 23, issue 4, No 3, 295-304

Abstract: Abstract The Indian Railways has adopted a dynamic pricing mechanism for its premium trains like Shatabdi, Rajdhani, and Duronto. This led to an increase in its revenue but also a fall in passenger traffic. In this paper, we have analyzed the existing dynamic pricing model. A major flaw in the existing system is that the present system is only a fare hike system rather than a dynamic pricing system as there is no provision for a decrease in prices when the demand is low. Considering this, we have developed a new model that incorporates both inter-temporal pricing and demand-based pricing to come up with the dynamic fares along with the provision of having a downside in case of low demand. We developed a route selection criteria based on the key parameters identified by us where dynamic pricing would yield good results. The model was then tested on these routes using real-time data to determine the feasibility of the dynamic pricing system.

Keywords: Dynamic pricing; Indian Railways; Revenue management; Seat occupancy; Time constraints (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1057/s41272-023-00450-w

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