Quantifying perceived value: a methodological proposal for strategic and practical price setting

Martin Alberto Rodriguez Brindis ()
Additional contact information
Martin Alberto Rodriguez Brindis: Escuela Bancaria y Comercial, S.C.

Journal of Revenue and Pricing Management, 2025, vol. 24, issue 3, No 3, 222-231

Abstract: Abstract This article presents an innovative methodological proposal for price setting based on perceived consumer value, integrating quantitative tools to align pricing decisions with market perceptions. The methodology identifies and weights key attributes, evaluates the relative performance of competitors, and calculates a suggested price that optimizes profitability without compromising perceived value. Through a practical case study, the step-by-step implementation of the model in a competitive market is illustrated, highlighting its applicability and flexibility across various sectors. Additionally, the scope and limitations of the method are discussed, emphasizing the importance of advanced analytical tools to address challenges related to data quality and consumer perception heterogeneity. This proposal represents a significant contribution to both the theory and practice of pricing strategies.

Keywords: Price setting; Perceived value; Pricing strategy; Quantitative methodology; Business decision-making (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1057/s41272-025-00535-8 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:jorapm:v:24:y:2025:i:3:d:10.1057_s41272-025-00535-8

Ordering information: This journal article can be ordered from
https://www.palgrave.com/gp/journal/41272

DOI: 10.1057/s41272-025-00535-8

Access Statistics for this article

Journal of Revenue and Pricing Management is currently edited by Ian Yeoman

More articles in Journal of Revenue and Pricing Management from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().