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Róbert Štefko (), Radovan Baèík and Richard Fedorko ()
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Róbert Štefko: University of Presov in Presov, Faculty of management
Radovan Baèík: University of Presov in Presov, Faculty of management

Polish Journal of Management Studies, 2013, vol. 8, issue 1, 243-250

Abstract: This article aims to describe the specific aspects of social networking sites as tools of marketing communication. Regarding the assessment of the development of this topic, the article summarises the theoretical solutions of the relevant matters applying to social media. It is also focused on the social media market and using the analysis it describes the current state of the costs of this form of advertising. Another aim of this article is to evaluate and point out the possible further development in this field and refer to the potential difficulties.

Keywords: marketing; Internet; social media; costs; strategies; trends (search for similar items in EconPapers)
Date: 2013
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Handle: RePEc:pcz:journl:v:8:y:2013:i:1:p:243-250