SPENDINGS ON SOCIAL MEDIA AS PART OF MARKETING BUDGETS

Robert Štefko, Radovan Baèík and Richard Fedorko
Additional contact information
Radovan Baèík: University of Presov in Presov, Faculty of management

Polish Journal of Management Studies, 2013, vol. 8, issue 1, 243-250

Abstract: This article aims to describe the specific aspects of social networking sites as tools of marketing communication. Regarding the assessment of the development of this topic, the article summarises the theoretical solutions of the relevant matters applying to social media. It is also focused on the social media market and using the analysis it describes the current state of the costs of this form of advertising. Another aim of this article is to evaluate and point out the possible further development in this field and refer to the potential difficulties.

Keywords: marketing; Internet; social media; costs; strategies; trends (search for similar items in EconPapers)
Date: 2013
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.pjms.zim.pcz.pl/files/Spendings-on-soci ... arketing-budgets.pdf (application/pdf)
http://www.pjms.zim.pcz.pl/spendings-on-social-med ... rketing-budgets.html (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pcz:journl:v:8:y:2013:i:1:p:243-250

Access Statistics for this article

More articles in Polish Journal of Management Studies from Czestochowa Technical University, Department of Management Contact information at EDIRC.
Bibliographic data for series maintained by Paula Bajdor ().