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Koopetycja jako strategia glokalizacji przedsiebiorstw w Polsce

Coopetition as a strategy for glocalisation of enterprises in Poland

Andrzej Pestkowski ()
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Andrzej Pestkowski: Wroclaw University of Economics, Poland

Catallaxy, 2019, vol. 4, issue 1, 29-44

Abstract: Motivation: The motivation to address the topic was the observa-tion of numerous cooperation of polish enterprises with foreign competi-tors with simultaneous existence of competition process between them. Thus, domestic enterprises decide to establish coopetition links with their foreign competitors, the aim of which is to enter the markets currently occupied by domestic producers. Particular attention was paid to the phe-nomena of internationalization strategies with the focus on glocalisation strategy which is caused by the abovementioned coopetition agreements. Aim: The aim of the article is to identify coopetition phenomena as the dominant tool in the implementation of the glocalization strategy in the internationalization of enterprises in Poland. In addition, a specific aim is a comparative analysis of various internationalization strategies, with par-ticular emphasis on glocalisation, to identify possible impacts on market participants in which these strategies have been implemented. Materials and methods: Research methods are divided into two parts: systematic re-view and study. The first part reviews numerous of meta-analysis in the fields of main problems discussed in the course of the paper. The study part presents own qualitative research that contains the data of ten industries for the occurrence of one of three internationalization strategies and possi-ble cooperation between competitors. The source of the materials are the author’s own observations, meta-analysis from worldwide scientific jour-nals, press reports as well as official company announcements. Results: In the conclusion it was primarily stated that coopetition can be the dominant strategy for foreign enterprises in order to implement the strategy of glo-calisation in various industries in Poland. Furthermore, significant differ-ences might be observed between the effects of implementing particular internationalization strategies on the example of the analysed enterprises.

Keywords: coopetition; glocalisation; globalization; internationalization; business strategy (search for similar items in EconPapers)
JEL-codes: L14 L10 L21 D40 (search for similar items in EconPapers)
Date: 2019
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