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Decyzje konsumentow a zalozenia ekonomii behawioralnej

Consumer decisions and behavior economy assumptions

Mateusz Kaleta ()
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Mateusz Kaleta: Nicolaus Copernicus University in Torun, Poland

Catallaxy, 2019, vol. 4, issue 1, 5-12

Abstract: Motivation: Psychological aspects are a key element of choices made by consumers. Thus, Behavioral economics becomes one of the fast-est-growing trends in contemporary economics. Aim: The aim of the review article is to identify the most important relationships that exist between economics and psychology and to point the key assumptions to understand consumer choices made on the market. Materials and methods: A method of critical analysis of the subject literature and observation of consumer behavior was used. Results: The conducted analysis indicates the existence of multifaceted factors that may influence consumer decisions and have consequences for households and their members.

Keywords: behavioral economics; consumer choice theory; psychology; marketing activities (search for similar items in EconPapers)
JEL-codes: B21 D11 M31 (search for similar items in EconPapers)
Date: 2019
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