Decyzje konsumentow a zalozenia ekonomii behawioralnej
Consumer decisions and behavior economy assumptions
Mateusz Kaleta ()
Additional contact information
Mateusz Kaleta: Nicolaus Copernicus University in Torun, Poland
Catallaxy, 2019, vol. 4, issue 1, 5-12
Motivation: Psychological aspects are a key element of choices made by consumers. Thus, Behavioral economics becomes one of the fast-est-growing trends in contemporary economics. Aim: The aim of the review article is to identify the most important relationships that exist between economics and psychology and to point the key assumptions to understand consumer choices made on the market. Materials and methods: A method of critical analysis of the subject literature and observation of consumer behavior was used. Results: The conducted analysis indicates the existence of multifaceted factors that may influence consumer decisions and have consequences for households and their members.
Keywords: behavioral economics; consumer choice theory; psychology; marketing activities (search for similar items in EconPapers)
JEL-codes: B21 D11 M31 (search for similar items in EconPapers)
References: Add references at CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:pes:iercxy:v:4:y:2019:i:1:p:5-12
Access Statistics for this article
Catallaxy is currently edited by Ilona Pietryka
More articles in Catallaxy from Institute of Economic Research Contact information at EDIRC.
Bibliographic data for series maintained by Ilona Pietryka ().