The Concept Of Framing In Cross-Cultural Business Communication

Gabriela Dumbravă ()
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Gabriela Dumbravă: University of Petroşani, Romania

Annals of the University of Petrosani, Economics, 2010, vol. 10, issue 1, 83-90

Abstract: Starting from the concept of cultural frames and their role in signifying human experience, the paper aims at pointing out that business communication, like any social interaction, is underrun by a process of framing, according to which individuals perceive, comprehend and appropriate otherness. Expanded to cross - cultural business communication, framing provides a clearer perspective on cultural divergence and ensures the acquiring of cultural sensitivity, which, in a global business environment, is of crucial importance for effective interactions.

Keywords: frames; framing; globalization; cultural divergence; business communication; cross - cultural communication; cultural sensitivity (search for similar items in EconPapers)
JEL-codes: D83 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pet:annals:v:10:y:2010:i:1:p:83-90

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