Quality Improvement Strategy In Romanian Tourism Products And Services With The Application Of SC Astoria Complex SRL

Claudiu Valentin Nitu (), Elena Condrea () and Mihaela Constandache ()
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Claudiu Valentin Nitu: “Dimitrie Cantemir” Chiristian University of Bucharest
Mihaela Constandache: “Dimitrie Cantemir” Chiristian University of Bucharest

Annals of the University of Petrosani, Economics, 2010, vol. 10, issue 2, 239-246

Abstract: Quality is an integral part of international competitiveness in the world. Quality has many meanings and implications, based on the quality of products or services to the very quality companies. Competitiveness, defined as the ability of firms to compete is the essence of a good marketing system in place, to be competitive means to succeed in an environment in which firms always try to go one before another by price reduction, by increase the quality of their current products and services and creating new ones. A firm is competitive if it can produce high quality products and services and lower costs than its competitors and internationally. Ability to compete is to do better than firms in the same industry in terms of sales, market share and profitability, capacity to achieve its strategic conduct, defined as the set of actions undertaken to influence the market, finally leading to increased profits.

Keywords: quality; international competitiveness; competition; customer satisfaction; perception (search for similar items in EconPapers)
JEL-codes: M0 M12 M3 (search for similar items in EconPapers)
Date: 2010
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