Franchising And Its Applications In Slovak Republic

Miriam Jankalová () and Radoslav Jankal ()
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Miriam Jankalová: University of Zilina, Slovakia
Radoslav Jankal: University of Zilina, Slovakia

Annals of the University of Petrosani, Economics, 2010, vol. 10, issue 4, 135-142

Abstract: The paper focus on characteristic of franchising as the opportunity for firms to start the business. Franchising is an agreement in which franchisees receive the right to operate a business under the franchisor’s trade name in exchange for paying a fee and operating according to a specific plan (Flităr, 2003). In other words, this method of distribution is based on a contract in which the franchisor gives franchisees the right to operate a business under its trade name. In exchange, the franchisees pay a specific amount and operate the business according to a plan specified by the franchisor (Flităr, 2003). We also analyse the situation in Slovak republic where franchising is still used not so often as in the other EU countries.

Keywords: franchising; code of ethics; franchisor; franchisee (search for similar items in EconPapers)
JEL-codes: L14 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pet:annals:v:10:y:2010:i:4:p:135-142

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