The Evolution of Marketing Methods in a Tourism Association from Romania

Maria Stoian ()
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Maria Stoian: University of Agricultural Sciences and Veterinary Medicine, Bucharest, Romania

Annals of the University of Petrosani, Economics, 2011, vol. 11, issue 1, 253-260

Abstract: The aim of this article is to present how to apply marketing methods, older and newer ones, to the action plan of a tourism association. I chose for this study the National Association of Rural, Ecological and Cultural Tourism from Romania (ANTREC), since I had available a series of chronological information on which I was capable to adapt the idea that I wanted to highlight. The conclusions that I reached from this analysis are closely related to the idea that, like other industries, the type of marketing practiced in a tourism association must adapt continually, to be innovative and to highlight by his unique style and his results. For the preparation work I used only the database of ANTREC Romania.

Keywords: marketing; marketing methods; rural tourism; promotion (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pet:annals:v:11:y:2011:i:1:p:253-260

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