A Tropical Country Which is Cool to Ice Creams!

C. Anirvinna ()
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C. Anirvinna: Institute of Management, Christ University, Bangalore, India

Annals of the University of Petrosani, Economics, 2011, vol. 11, issue 4, 13-22

Abstract: One market which is expected to make a brisk business in the summer is none other than ice-cream. For consumers too there is nothing better than craving for an ice cream particularly during unbearable hot summer period of April-June. But astonishingly given the climate in India, the per capita consumption in India 250 ml has been much lower compared to the countries compared to 23 lt in the US, 18 lt in Australia, 14 lt in Sweden and 800 ml even in neighbouring Pakistan, Sri Lanka shows immense potential for expansion. The US has been the leading producer of ice-cream in the world albeit Europe introduced the product into the country. The ice-cream cone was invented as early as 1904 shows the hallmark of a product innovation in the US.

Keywords: Growth; organised and unorganised sectors; market segmentation; cost and profit margins and product variation (search for similar items in EconPapers)
JEL-codes: O40 Q11 Q13 (search for similar items in EconPapers)
Date: 2011
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