About Direct Sales in the World, Europe and Romania

Claudia Isac () and Alin Isac ()
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Claudia Isac: University of Petrosani, Romania
Alin Isac: University of Petrosani, Romania

Annals of the University of Petrosani, Economics, 2011, vol. 11, issue 4, 151-158

Abstract: Direct sale represents a modern product distribution system directly to consumers, generally, directly to their homes, to their workplace or other places, beside retail shops. The best known type of direct sale, the Network Marketing or Multilevel Marketing implies the existence of a network of distributors which earn income from selling on commission, to which they add the trade markup. This paper is based upon the analysis of these types of sales starting with the study of specialized literature especially by foreign authors, mainly Americans, with the analysis of statistical data presented by several organizations such as SELDIA (The European Direct Selling Association), MLM International Romania, ACVD (Association of Direct Selling Companies in Romania), as well as the legal regulations within this field. In conclusion, the paper presents an interesting comparison of the sales and structure volume between the Europe and Romania.

Keywords: direct sales; network marketing; sellers; franchise (search for similar items in EconPapers)
JEL-codes: C15 M16 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pet:annals:v:11:y:2011:i:4:p:151-158

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