Analysis of Marketing Mix on Cosmetics Products Case Study: Avon Company

Alexandra Palade
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Alexandra Palade: “Transilvania” University of Brasov, Romania

Annals of the University of Petrosani, Economics, 2011, vol. 11, issue 4, 233-244

Abstract: This paper contains an analysis of the marketing mix followed by a Swot analysis of company Avon. It continues with a market research conducted among women in Brasov highlighting the attitudes, opinions and behaviour of women in Brasov on the acquisition and use of cosmetics product. The present paper analyzes the cosmetics market, the company Avon position in Brasov’s market, identifying the company’s main competitors, population segmentation. After analyzing data from market research shows that most women acquires cosmetic products from Avon company, the representatives role being extremely important. Most women buy products through the catalogue, 77% of them using the products every day, often buying the personal care products.

Keywords: marketing mix; personal sale; market research (search for similar items in EconPapers)
JEL-codes: D40 L10 M31 (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:pet:annals:v:11:y:2011:i:4:p:233-244

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