Using Social Media by Micro Enterprises – Case Study for Understanding Motivation, Practice and Expectations

Melinda Majláth

Annals of the University of Petrosani, Economics, 2012, vol. 12, issue 1, 171-180

Abstract: This paper examines whether microenterprises can use facilities given by the internet successfully in their marketing communication or not. Tinta Publisher has been chosen as a case study, a Hungarian microenterprise specializing in publishing books on linguistics and dictionaries. The publishing company uses Facebook, Twitter and Youtube for popularizing their publications. The paper summarizes the expectations, techniques, experiences and disadvantages of using social media.

Keywords: social media; online marketing; Hungary; microenterprise (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2012
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