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Economic Analysis of the Marketing Channels in Citrus Industry in Brazil

Andrea Cristina Dorr (), Jaqueline Carla Guse (), Rubia Strassburger (), Aline Zulian () and Marivane Vestena Rossato ()
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Andrea Cristina Dorr: University of Honnover, Germany
Jaqueline Carla Guse: Federal University of Santa Maria, Brazil
Rubia Strassburger: Federal University of Santa Maria, Brazil
Aline Zulian: University of Santa Maria, Brazil
Marivane Vestena Rossato: Federal University of Viçosa, Brazil

Annals of the University of Petrosani, Economics, 2012, vol. 12, issue 1, 93-108

Abstract: The objective of this article is to analyse the marketing channels adopted and the contractual relations present among certified and uncertified producers of citrus production chain in the region of Vale do Cai, RS, Brazil. 49 producers of this region were selected randomly and semi-structured forms were applied to them. The producers had the biggest success in this market with certified fruits starting from the moment when they became members of a cooperative or an association, preserving a higher governing structure through certification. Although uncertified producers are not marginalized in the chain, they are more vulnerable to market fluctuations and access less sophisticated marketing channels.

Keywords: certification; marketing channels; contractual relations (search for similar items in EconPapers)
JEL-codes: Q13 L10 (search for similar items in EconPapers)
Date: 2012
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