Peculiarities of Development and Implementation of Marketing Strategies in A Private Company

Anca Jarmila Guţă ()
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Anca Jarmila Guţă: University of Petroşani, Romania

Annals of the University of Petrosani, Economics, 2012, vol. 12, issue 3, 75-82

Abstract: A main condition for achieving economic purpose is to formulate a firm by its management market strategies to be adopted for successful business. The paper presents the main strategies used in SC Eco Invest LLC, how to link the marketing objectives with strategy practiced in the firm and establishing a new set of objectives are presented the types of strategies that are to be adopted by the firm position against the market.

Keywords: strategic management; strategy; marketing strategy; strategic objectives; types of strategies; the company's general objectives; financial goals; marketing objectives (search for similar items in EconPapers)
JEL-codes: M (search for similar items in EconPapers)
Date: 2012
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