Souvenirs - Factor Influencing the Tourism Activity. Case Study: Opinions of Young People on Souvenirs

Andreea Botoș (), Nicolae Teodorescu, Ion Pârgaru (), Aurelia-Felicia Stăncioiu () and Anamaria Cătălina Radu ()
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Andreea Botoș: Bucharest University of Economic Studies, Romania
Ion Pârgaru: „Politehnica” University of Bucharest, Romania
Aurelia-Felicia Stăncioiu: Bucharest University of Economic Studies, Romania

Annals of the University of Petrosani, Economics, 2013, vol. 13, issue 1, 15-34

Abstract: The capacity, or more precisely the “task” of concentrating, both from a functional and aesthetic perspective, the essence of a tourism destination into a single object, represents the main explanation why the marketing specialist of the respective destination attaches an enhanced importance to souvenirs. Therefore, due to synthesizing the important, or so considered elements, souvenirs significantly influence the image the potential consumers may form, as well their reiteration by the existing consumers. In order to find out the consumers’ opinions on the representativeness of the souvenirs sold in shops, deemed as the most important by the authors of this article, a quantitative, exploratory research was performed, whose purpose is identifying young peoples’ position on the image conveyed by means of souvenirs. The need for this research is incontestable in order to create a connection among the desired image, the conveyed image, the perceived image and the expected image.

Keywords: image of Romania; image post-situ; souvenirs; Romania (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (1)

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