The Role of Franchising In Entrepreneurial Activity

Nițescu Alina () and Claudia Isac ()
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Nițescu Alina: University of Petrosani, Romania
Claudia Isac: University of Petrosani, Romania

Annals of the University of Petrosani, Economics, 2014, vol. 14, issue 2, 179-186

Abstract: The franchise has been known in many countries as a means for successful business development, already occupying an important place in the developed market economies. Regarding the franchise as a real "engine" for the development of the SME sector and as an important external development tool we thought it appropriate to highlight a number of specific aspects of the franchise business.

Keywords: franchise; business development; SMEs; entrepreneur; company (search for similar items in EconPapers)
JEL-codes: M13 M21 (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:pet:annals:v:14:y:2014:i:2:p:179-186

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