The role and the importance of communication in the manager activity

Anca Jarmila Guță ()
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Anca Jarmila Guță: University of Petroşani, Romania

Annals of the University of Petrosani, Economics, 2015, vol. 15, issue 1, 155-162

Abstract: The paper presents the role that the communication activity has as a tool for implementing change, redesign internal processes and establishing the organization's strategy in the work of an organization manager.Starting from emergence of communication as inseparable part of social life and to the identification of managerial communication as a factor of competitiveness and strategic advantage of the organization.

Keywords: communication; managerial communication; manager; organization; management; communication activities (search for similar items in EconPapers)
JEL-codes: M29 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pet:annals:v:15:y:2015:i:1:p:155-162

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