Cultural Consequences of Globalization. Major Contemporary Theories on the Global-Local Interference

Gabriela Dumbravă ()
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Gabriela Dumbravă: University of Petroșani, Romania

Annals of the University of Petrosani, Economics, 2016, vol. 16, issue 1, 95-102

Abstract: The paper approaches the phenomenon of globalization from the perspective of the theories set forth by two leading 21st century figures in the field of global studies, namely Roland Robertson and Geoge Ritzer. By bringing together theoretical concepts and concrete examples from contemporary reality, this study attempts to point out that, depending on the relation between its driving forces, globalization can be either an integrative process, based on understanding, respecting and embracing diversity, or an act of leveling colonization.

Keywords: globalization; ‘glocalization’; ‘grobalization’; ‘McDonaldization’; homogeneity; diversity (search for similar items in EconPapers)
JEL-codes: Z13 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:pet:annals:v:16:y:2016:i:1:p:95-102

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