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Corporate Social Responsibility – A Strategic Approach for Sustainable Business

Ana Petrina Păun () and Claudia Isac ()
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Ana Petrina Păun: University of Petroșani, Romania
Claudia Isac: University of Petroșani, Romania

Annals of the University of Petrosani, Economics, 2018, vol. 18, issue 1, 171-178

Abstract: This paper emphasizes the importance of the role played by social responsibility in supporting sustainable businesses. The first part of the paper displays a short historical evolution and a series of definitions of this concept from the perspective of the social, environment and economic preoccupations of the French and German approaches of the issue concerning sustainable development that appears to meet the needs of nowadays generation. The largest part of the paper displays the advantages of CSR for organizations, employees, and communities as well as the implementation stages of CSR within corporations. The final part of the paper presents three approaches that characterize the practice of corporate social responsibility: the restrictive, cumulative and integrative approaches.

Keywords: corporate social responsibility; sustainable business; corporations (search for similar items in EconPapers)
JEL-codes: M14 (search for similar items in EconPapers)
Date: 2018
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