Psychology and Consumer Behavior

Roxana Pleşa ()
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Roxana Pleşa: University of Petroşani, Romania

Annals of the University of Petrosani, Economics, 2018, vol. 18, issue 2, 119-126

Abstract: Consumer psychology debuted through a series of creative research, dealing with the links between firms producing and distribution, on the one hand, and people, as the public, products and services offered for sale. Consumer psychology interest shifted from the producer-consumer relationship towards the interests of consumer preferences, desires, and especially on efforts to design products in accordance with subjective phenomenology of the consumer.

Keywords: behaviour; consumer; consumer-producer relationship; relationship selling-purchasing; marketing (search for similar items in EconPapers)
JEL-codes: D91 (search for similar items in EconPapers)
Date: 2018
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