Cultural Boundaries in Business Communication

Gabriela Dumbravă ()
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Gabriela Dumbravă: University of Petroşani, Romania

Annals of the University of Petrosani, Economics, 2018, vol. 18, issue 2, 37-44

Abstract: The paper approaches the global business environment as a space of cultural diversity and examines it from the perspective of the cultural issues to be dealt with in order to develop efficient business relations. In this sense, the study illustrates the way in which culturally determined patterns of thought and behavior such as time perception, verbal and non-verbal communication, and the attitude towards hierarchy determine every aspect of business interaction, from protocol and negotiation to leadership and decision making.

Keywords: global business environment; intercultural communication; cultural boundaries; cross-cultural business communication (search for similar items in EconPapers)
JEL-codes: Z13 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:pet:annals:v:18:y:2018:i:2:p:37-44

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